Networks against crisis. Will win the strongest

Not to repeat destiny of dinosaurs, business should be flexible and quickly react to changes of environment. For last 10 years we, consultation center "Step", have restored the companies developed problems. «The nutritious material» in the market was accessible very much, and the companies should learn "involve" effectively it in itself, to flow the power, to increase "weight", to strenghten to "jaws" and to stretch "stomach". Now the pendulum shivered in other party. Corpulent times are replaced by the hungry. And we prepare бизнесы for "compression of belts", economic expenses of "hypodermic fat", to "the stomach" reducing it "the inclined stomach", didn't prevent the company to bypass competitors in prosecution of the reduced purses of the client.

Reduction of PHOTOS
1. Reduction of the working day. One of widespread methods of change of cost of labor. And this method looks logical enough. In many divisions of the companies of work objectively became less. Hence, and it is obliged time for the performance some times less. Reducing the working day not illegal procedure (if, of course, the expert on shots can suit all).
2. Salary reduction. These from the most widespread means in today's practice. Average reduction of PHOTOS in comparison with precritical times - approximately 20 %. The record observed by us – reducing to 50 % without loss "struggle against capacity" divisions. However to be compressed, we shouldn't transfer a line behind which irreversible processes begin: leaving transport companies key компетенций, refusal of the equipment, reputation loss in clients and partners. It is necessary to hold a business skeleton. We can save on the salary, but it is necessary "застабилизировать" the people capable to provide business life.
3. PHOTOS establish as percent from the company income. In crisis there is nothing more awful than constant expenses. And such fastening "cancels" salaries and translates them in a category of the "awards" changing in direct dependence on results of work of business. During more favorable times reaching from employees of commercial divisions of increase of efficiency, the majority of networks has passed to this format of payment. Today "progressive practice" extends and on other employees of the company. "The cleaner, the bookkeeper doesn't serve clients. Why their salary should depend on the income?" "And why isn't present? Deterioration of floors and speed of work of accounts department directly influences work of retail point, and, hence, they also can cause reduction of increase or loyalty of buyers". The main thing to destroy "inviolability" of rules without loss of key experts.
4. Personnel reduction. It means, applies overwhelming majority of the Russian companies. But not all. So, for example, one of our clients, the owner of a small retail network believes that its company was so is compressed "during precritical times that now there is no place to reduce simply. If to reject, at least, for one person, it is necessary to close the whole commodity management. But so bore not all. Only units assume not to reject for people. But still smaller quantity of the companies assumes to reduce employees according to the law.
Centralization of management of the companies and system of drawing up of the budget.
In crisis it is necessary to be very careful with decentralization. It is good, if managers "on places" even before crisis have proved ability to operate a situation. If isn't present, experiments with delegation of the power it is better for reduction till the best times: expensive time! Money — always one of the majority poor resources. In crisis their lack only becomes worsened. During the most desperate moment the copeck with which smear on eight budgets, can't satisfy the company. Therefore even in the most debugged system of drawing up of the budget of it it is reasonable enough to accept control during the crisis period monetary streams in the Center.

Reduction of branches
Some management of changes of the companies structures the company. So, for example, in one trading company management has made decision to close branch full-scale, has changed their status to representations: without a warehouse and accounts department. Deliveries are executed from a warehouse of the closest big branch.

Re-structuring debts
When the debt outgrows a critical lath of a role in change of "predator" and "victim": the creditor reaches dependence on the debtor., eventually he risks to lose very much if the debtor doesn't survive. On this phenomenon now try to construct relations some networks. It is possible to Someone. And to someone — isn't present. To come nearer to a choice of it means that it is necessary with care. Experience of opening of the public - from relations between suppliers and networks is already accessible.

To "catch" suppliers.
One of participants of last business meeting recognized that its network protects small suppliers, here again the big has placed in time monetary "diet". Often behind it there is a desire to change a working condition with the supplier: a discount from the base price-list, a delay of payment, the size of awards for volume or marketing awards. It is necessary to recognize that strong networks had additional trumps.

Barter schemes.
Barter is the goods instead of money. So, one of our business friends has told, which to some partners has offered cars "Volga" instead of the promised sum. Unfortunately, we don't know the history end. But all of us more often and, hear such stories is more often. So, about experience of the previous crises don't forget.

Change of advertizing and marketing of budgets
The one who saw magazine "Еsquire" hot already precisely, doesn't doubt that the leading companies have reduced advertizing budgets — the size of magazine has been reduced twice for lack of usual volume of advertizing of blocks! Today it is a lot of owners and heads of the top echelon would like to reduce the marketing budget. Eventually recently the absurd of the prices in the advertizing market was comparable enough to absurd of the prices for oil, the prices for real estate and the prices for a labor market. Whether appreciate, but thus, love and clients what will remember us even if we is absolute "we will leave from horizon", us? Finally to reduce the budget, doesn't mean to reduce activity. Let's remember barter. Let's remember about "низкозатратном marketing". Probably, our employees will reach the most close buildings, offices, metro stations? Eventually we have already made so that their salary depended on the income!